Wonderfull, or adventurous like Baron Von Redberry. They championed good nutrition, delighted fans of all ages, and even had entire aisles devoted to them in the grocery store. They were our cereal box heroes and while many may be gone now, nobody has been forgotten. Join us as we go back in time with General Mills and revisit some of the greatest characters to ever hang out with us during breakfast in this special AW360 origin stories post. You know all about the patriotic Captain America, but what about these guys? Making a simultaneous debut in 1972 were two bumbling World War I fighter pilots who also served as mascots for their own respective cereals: Baron Von Redberry and Sir Grapefellow. If you need help telling them apart, remember that Baron Von Redberry had a raspberry flavored oat cereal with raspberry marshmallows. Sir Grapefellow’s oat cereal and marshmallow bits were - yep, you guessed it - grape flavored. The pair were notorious for clashing over who had the best cereal with Baron Von Redberry proclaiming his was the “berry goodest” while Sir Grapefellow declared his was “the grapest.”Įver wish you could bring the circus home with you? That’s exactly what General Mills did in 1986 with the creation of Circus Fun cereal. Led by an energetic clown mascot, he hopped off of the box in commercial spots to corral colorful marshmallow characters including horses, hoops, balls, bears, elephants, and lions into cereal bowls.
Breakfast time would no longer be the same now that it was Circus Fun time!Īll throughout the 1980s, 1990s, and early 2000s, Cookie Crisp cereal featured mascots of all kinds including the wizard Cookie Jarvis, Cookie Crook and Cookie Cop, Chip the Cookie Hound, and Chip the Wolf. True to any superhero’s origin tale, many of these mascots were ordinary characters until the day they got their first great taste of Cookie Crisp… when everything changed forever!ĭuring the summer of 1993, kids everywhere went on the adventure of a lifetime inside boxes of Hidden Treasures cereal. Tucked inside each corn pillow puff might be cherry, orange, or grape fruit-flavored centers - or maybe not. (abbreviated for Hidden Treasures, of course) was the cereal’s official mascot and on a scientific mission to determine which puffs had the fruity filling.
#Cookie crisp cereal commercial full#
Media is by Universal McCann.But as the kids say in this commercial, they’d rather not know which puffs had the filling and enjoy the taste that’s full of surprises.
Mike Sands art directed and Howard Frettonwrote the press work in London.
#Cookie crisp cereal commercial tv#
The TV spot was art directed by Jacques Dufour and written by Eric Mintzin Saatchis' New York office. Scott Buckley, the international account director for Cereal Partners atSaatchis, said: "In the US there are more than 200 cereal brands and wehave found that what works over there works well in the UK too." Saatchis created the ad specifically for the international marketfollowing research using its proprietary "The World of the Child"system, which identifies common themes among children across theworld.Īlthough Cookie Crisp is already a well-established brand in the US, thecreative work, which uses a dog rather than a wolf and has more emphasison the cookies, was not considered suitable for an internationalaudience. Press advertising and promotions will support the TV work.
But the children are so engrossed in eating theproduct, they fail to notice the wolf and his attempts are alwaysthwarted. The TV campaign first airs on Saturday 7 September and features a wolfcalled Chip, who tries various ways to steal the cereal from children'sbreakfast tables. Cookie Crisp, a combination of cookies and cereal, is an attempt to growCereal Partners' share of the children's sector, which makes up a thirdof all cereal consumption.įollowing the UK launch of the product, the ad will be rolled outinternationally using the same creative.
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